The Seven Traditions

I understand all the seven traditions of Communication Theory but I understand the Semiotic tradition more than the others.  But for the sake of making sure the meaning is understood, let’s look at all seven. This is how I see each tradition with an example.

The Semiotic Tradition.  Verbal and nonverbal signs and their interpretation in society; connection is cultural with personal and non-personal experiences and interactions.

  • Most semiotic thinking involves the basic idea of the “triad of meaning”. (Littlejohn & Foss, 2011, pg. 45). The triad represents three things in the communication which include, the object, the person and the sign.

The Phenomenological Tradition. Is related to an individual and their everyday experience and their understanding of self and other relationships.

  • In today’s society “many subscribe to the idea that experience is subjective, not objective, and believe that subjectivity is an important kind of knowledge in its own right”. (Littlejohn & Foss, 2011, pg. 48

The Cybernetic Tradition.  this is related to information processing, feedback and systems; this includes interactions and relationship’s.

  • This tradition is mainly about systems that are complex. This tradition explains “how physical, biological, social and behavior processes work.” (Littlejohn & Foss, 2011, pg. 49)

The Sociopsychological Tradition. This is related to cause and effect and can be predictable and quantifiable.

  • This tradition is mainly looks at the psychology and social experiences ; the person’s belief’s and attitudes.

The Sociocultural Tradition. This is what is known as  the “social construction of reality”.

  • This tradition focus on the interactions of persons in social groups and their identities from one situation to another.

The Critical Tradition.  This is related to how communication is abused; seen as unjust distribution of power in society.

  • This tradition focuses on taking theory and action and fusing them together.

Rhetorical Tradition.  This is related to language use, public speaking (persuasion) and argument. Effective leaders use rhetoric to influence others.

  • This tradition relates to presentations such as speeches, and debates as to persuade a position.

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